POW believes that the power of community shifts more than global culture – it shapes markets and encourages businesses to be better, do better, and make commerce better for all. This positive impact is possible when consumers, brands and most importantly, societal wellbeing, come into alignment.

We believe that every business should exist to power optimum wellbeing, because communities, consumerism and commerce can all become forces for good in the world, maximizing impact.

As consumers, we want to shop brands that are in alignment with our values. Brands want to support causes that their consumers care about. But the impact that consumers and brands could make falls short because the cause is not prioritized, the community is disconnected, and there is a lack of measurement.

This is why POW exists. This is our purpose. POW connects consumers with wellbeing-powered community to evaluate, guide and align brands with higher standards, in a measurable way that benefits all involved while maximizing cultural impact.

Our mission is to provide every global citizen with daily impact, through meaningful connections, inspiring communities, edutaining resources, introspective growth, and participation in upholding a standard of conscious commerce incentivizing businesses, brands and enterprises to evolve to serve societal wellbeing. POW maximizes cultural impact by filling the gap between consumers and brands with the power of optimum wellbeing. We are on a mission to be the wellbeing we want to see in the world.

Our success results in impacting global commerce culture. We directly improve brand affinity, loyalty and conversions for businesses who score high on POW Index criteria, and conversely we also decrease demand for companies without societally-supportive purpose. The POW platform empowers global citizens to elevate consumerism, gain meaningful lives, engage in personal wellbeing and purpose-connection, all while impacting societal issues. Meanwhile, industries are incentivized to move towards more conscious practices demanded by the cause communities.